01 · The Problem
Great clinical content. Zero conversion.
Daybreak Health had a clinically strong ebook on supporting youth experiencing trauma developed with the clinical team and full of genuinely useful guidance for educators, school staff, and parents. The problem wasn't the content. It was everything around it.
In the HubSpot sales channel, where district leaders and school counselors scan quickly before deciding to engage, the asset wasn't landing. Dense paragraphs, no visual hierarchy, and a buried CTA meant the right people were bouncing before they got to the value.
Before Original
- Dense justified paragraphs hard to scan
- No visual hierarchy everything felt equal
- Minimal imagery, long stretches of copy
- No callouts to anchor key clinical insights
- CTA buried after a long read
- Generic layout could be from any company
After Redesigned
- Clear section headers and visual anchors
- Bullet-forward key points surface immediately
- Empathetic photography matched to the audience
- Highlighted callout boxes for critical guidance
- Dual CTA: referral path + care request path
- Daybreak brand authoritative and recognizable
02 · The Philosophy
Keep what's good. Update what's not.
The redesign wasn't a visual refresh it was a content strategy exercise that produced a better document. The clinical team's work stayed intact. The surrounding system changed.
Buying decisions are emotional decisions. The redesign made the clinical content feel accessible to a scared parent and credible to a district leader evaluating vendors.
Visual hierarchy first
Every page redesigned so the most important information lands first. Headers, callouts, and bullets carry the load before the reader commits to a paragraph.
Clinical integrity preserved
Zero clinical content was removed or simplified. The guidance stayed the redesign made it more accessible, not less rigorous.
Dual audience, dual CTA
School staff and parents have different conversion paths. Make a Referral vs. Request Care both surfaces designed to minimize friction at the moment of action.
03 · The Results
The #1 asset in the channel.
Deployed in the HubSpot sales channel in Q1. Lead generation from this asset increased 224% over the prior quarter making it the top performing piece in the channel. Same clinical content. Different container. Different outcome.
lead generation lift, Q4 to Q1
lead-gen asset in HubSpot sales channel
clinical insights removed in the redesign